Monday, 4 April 2011

Question 3: What kind of media institution might distribute your media product and why?

My magazine 'Ready Set Stage' is a magazine associated with music and a genre which is specific to a niche audience, this audience are people who enjoy heavy music and are around the ages of 15 to 18.
So ensuring I have a media institution which has relevant expertise and good credibility in this area is vital.

I have been following some conventions of Kerrang, who are being distributed by Bauer Consumer Media who are one of the biggest distributors out there. With their good credibility with this type of magazine, I feel working with them will be essential for a successful magazine.
There is no gap in Bauers portfolio but I feel that there isn't a better compant who will have relevant expertise or audience attraction which Bauer provides.

Bauer Media owns more than eighty media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parker's, MATCH, Magic 105.4, Kiss 100, Kerrang!, Q and the Big City Network, our group of twenty local radio stations.
Click this link to see the vast ammount of brands which Bauer distribute - Bauer brands
Broadening their distributions and connections with audiences they also invest in, Radio, Television, mobile and online.

As I have also incuded a radio station advertisement on my contents page is the bottom left hand corner, Using Bauer would benefit this as they also distribute in this area.

As my product creates a more childish feel to it, with the imagery and the texual langueage/imagery used I feel it will attract a different audience group to Bauers other magazines.
Other magazines like, Kerrang, Q and FHM are very mature and targeted towards an older age group, so as Bauer distribute my magazine, they will be keeping with the same genre as there other music magazine example 'Kerrang' but also connecting to a whole new age group.

Ensuring they can publicise there company whilst distributing my magazine, I will advertise there company logo name on my website and magazine.
Kerrang have also done this, so by following this convention which Kerrang also show, I will have mimicked there website feature to help develop mine.
Click this link and then scroll to the bottom of the page to see how Kerrang have advertised Bauer on there website. Bauer advertisement

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