Questions 4/5: Who would be the audience for your media product? - How did you attract/address your audience?

The audience for my media product is specifically chosen to help develop my text, imagery and structure of my magazine to a way which will attract them most.

The target audience of my magazine is males from the ages of 15 to 18. Using an age group like this, I am able to carry out questionnaires to schools and colleges to fully understand what they will like to see in a magazine.
Also by understanding how this generation of people view music and activies they do that go with them is also important to ensure they purchase this magazine.
I started looking through people of this age group and talking to them to decipher whether they will purchase a magazine and if so, what they would expect to see in it. By doing this I have gathered detailed information on my target audience and am able to produce a high quality magazine in which they will purchase and publically spread through word of mouth.

Below are some of the people, from this age group who I spoke to to gather important information from -

                                                       

 This is Timothy Green, he is interested in music such as 'A Day To Remember' and 'Bring Me The Horizon' such bands like these publicise there music and merchandise in a very specific way to there target audience, With black clothing and dark/deathly lyrics to there songs.

If you click this link you are able to see 'Bring me the horizon's clothing range called 'DropDead' which has been developed in a very spcific way to connect to their target audience. Bring me the Horizon

As Tim plays the guitar he has told me he would like to see more guitar and amp reviews. I have included this on my magazine with a chance to win a guitat shown on my contents page.

                                                       This is James Palmer, ignore the face he is pulling.

Throughout talking to him, he has told me he enjoys music such as 'Nrivana' and 'Avenged Sevenfold' and has infact purchased 'Kurt Cobains Journal'. So he also too purchases merchandise from the bands which he likes.

Throughout talking with James Palmer he told me that "He would like to see more interviews with signed bands"
This shows he has an interest for bands full portfolio and would like more information on what they are doing outisde of the music industry, I have also incorporated this into my magazine with a double page spread of an interview and ensured that the information shown on the interview was not just of his music life.

 This is Jack Lippett, with a music taste different to the other interviewees tastes, not so heavy or screamo. He classes the music which he likes as 'Indie', music like this will come under bands like: Mumford and Sons, The Kooks and The Strokes.
So from the information from Jack, I have also taken into accout that also connecting with my target audiences main music tastes, I have to also include variety as no one likes the same thing.

I spoke to these set of girls as a group, (Becky, Kate and Lauren) They share music tastes and all agree on what they would like to see in a music magazine.
They all came to an agreement that the music taste which they like are both Dubstep and Rock, also a variety again.
As I have to keep to a musical Genre and not lose my target audience, I will not be able to include all these genres of music. I have taken there 'Rock' choice into account and from here will be able to connect to the additional female side of my audience. 

This is Thomas Morris, again, ignore the facial expression.
Tom told me that he is into the "heavier sorts" of music and is currently waiting to purcahse the new 'Asking Alexandria' album. Link shown here to view this band and to see his musical taste - Asking Alexandria

Ensuring I include new album and other forms of merchandise is also important for my audience to get involved with my magazine and purchase items through my magazine.

This is Luke Keen, Who is interested into music same as previous people such as Tim, Tom and James. His favourite bands are 'We Are The Ocean' and 'The Calling'.
Luke also made clear to me that he is interested in Reading Festival, so also including gigs, tours and festivals will be vital to ensure I audience are able to get updates from bands which they will like through my magazine.

To view Reading festival line up to see the vast variety of bands, which I will also have to include in my magazine, click here.

From gathering my information from males of the age of my target audience - 15 to 18 - and who are interested in the music which my magazine will hold I have also got information on what they do in their spare time. This is also important information.

• They enjoy shopping, this could be used from purchasing items from my magazine adverts.
• Also Sports, such as football and skateboarding, including other topics in my magazine will be beneficial.
• Going to gigs and festivals, This will also have to be included in a music magazine.
• Drinking and parties was also mentioned, this will be difficult to advertise due to my yougn target audience, but showing parties and fun could create a positive feel.
• Also some participate in musical activites, so including information on instruments or advertising them will also attract my target audience.

As you can see, on my contents page I have ensured enough room for advertisements, I have taken into account my audiences wishes and addressed them by applying a 'guitar' from a 'signed band'.

I have also included 'With RSS!' this is so the audience know that they can get items like this through my magazine and this may encourage them to purchase it again.

After fully understanding my target audience I have been able to incorporate this in relation to my text, imagery, structure and colour.
The title of my magazine has been designed to attract the style and age of me target audience, this is so as they see my magazine in shops, it will attract them as a aesthetically pleasing colour and style.

Here you can see I have designed my title in a way which will be recognisable and also attractive to my target audience.

In relation to James in my interviews, I have also included interviews and information shown on other bands and other stuff they are doing away from music - 'The Clash in a movie?'